Whether you're using Google Analytics, Coremetrics, Omniture, or another analytics system, it is important to set up even some simple goals. It's time to justify your SEO strategy, your efforts and yourself.
Conductor been a great partner in helping us integrate ROI data from our analytics solution, Coremetrics, and create automated reports that are customized around the priorities of the various stakeholders, from Home Decor and Kitchen merchants to...
Analytics Platform such as Omniture or Coremetrics. You’ve read about attribution modeling. Maybe your agency has even provided a POV on the matter. You’re sold. You’re ready to begin seeing the “true value of media performance” and get the most...
In 2012 I expect further innovation from SEO platforms such as integration with Google analytics and the convergence of data sets from Webtrends, Coremetrics, Hitwise, and Omniture. Forrester's Interactive Marketing Forecast for 2011-2016 predicts...
GinzaMetrics integrates with several analytics platforms, including Google Analytics, Adobe SiteCatalyst, and CoreMetrics. Global SEO software company GinzaMetrics recently announced conversion tracking improvements that track organic search and e...
In addition to Google and Adobe, the list of large companies racing to offer a centralized digital marketing stack includes IBM/Coremetrics, Microsoft, and Google. This story originally appeared on ClickZ
Coremetrics While the search community has been immediately been vocal about this change, the general marketing community will take longer to react. This is one piece to a much larger marketing puzzle.google-analytics-keyword-not-provided.png
The application crawls and audits the website and integrates with several analytics programs including Google, Adobe, and Coremetrics. As Facebook evolves from social graph to Open Graph, marketers continue to realize the potential of these social...
I can think of many instances over the years where we've on-boarded a client who has been tracking and reporting on their paid search program using a third-party tool like Marin or Kenshoo, but reporting other channels such as organic through an...
In June, IBM acquired Coremetrics in an effort to strengthen web analytics product offerings. It's obvious that today's C-suite understands the need to shift the emphasis from talking about huge (irrelevant) numbers to quoting net business impact...
Sales on Cyber Monday, the nickname for the Monday after Thanksgiving, rose 19.4% from last year, according to Coremetrics, which tracks the websites of over 500 online retailers. The number tops last year's 14% growth, which had been the highest...
I asked Omniture and Coremetrics as well on Twitter but no reply as of yet. Okay so Google addressed the Instant Previews pageview count issues for their analytics. But now we have to ask how is this effecting counts in all other programs.
Whether you're reporting directly from Google AdWords, using Google Analytics, or using a more robust analytics package like Coremetrics or Omniture, one area where you should get expert help is with the set up and testing of your analytics.
Coremetrics As paid search marketers we tend to divide our time into three major areas: Research and planning for new accounts or campaign expansion. This includes things like keyword research, display research, and competitive intelligence.
This week, BrightEdge launched a new feature called BrightEdge Connect for their platform which enables their SEO platform to plug into enterprise web analytics platforms such as Webtrends Update August 5th, 4:31pm EST: and partially into Adobe...
The best presentation at last week's Social Media Strategies conference in Santa Clara, CA, was the keynote by John Squire, Chief Strategy Officer of Coremetrics, on measuring ROI in Social Media. If you want more information, read the press...
Coremetrics has announced the availability of Facebook analytics in its web analytics solution. Given consumers' extensive adoption and deep engagement with Facebook, it is critical for marketers to have a clearly measurable understanding of how...
Coremetrics showed a 24% jump for Friday and Saturday and a 20% jump for Sunday. If you want to avoid the malls, find a good deal or are snowed in, then doing a little holiday shopping online is the way to go.
We heard from Coremetrics that Cyber Monday was up 13% from 2008. This week, comScore has released important numbers as they relate to the 2009 online holiday shopping season thus far. We already know that Thanksgiving Day was up 10% and Black...
Coremetrics released data on what is thought to be the biggest online shopping day of the year (it's not). We are seeing good online buying momentum because people are looking for the very best deals, and are going online for the most convenient...
