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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core content on the page or ads. The more people that get annoyed by takeover ads and then jump back to the search...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. Once you have your core service defined, determine what makes you different.

  3. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? The core of the effort may begin with hosting/maintaining a blog (with good/researched...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You can identify the core content seeing the largest drops in organic search traffic after the Panda hit. Then choose Organic Traffic from the System list of segments, which will filter your reporting by organic search traffic hitting your site.

  8. Google Responds to 'Right to Be Forgotten' Questionnaire

    The core service of a search engine is to help users find the information they seek, and thus it is in a search engine's general economic interest to provide the fastest, most comprehensive and most relevant search results possible," Google said.

  9. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Any of these factors could lead to poor user engagement signals (short dwell time, high bounce, etc.which in a nutshell is at the core of Panda. It's critical to make Panda-proofing your site a priority, by habitually auditing your domains for low...