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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Search engines are geo-locating results more and more – not just the local results block but the core web results as well. Here's an example of geo-located core web results: Note how core concepts inform multiple aspects of content and UX creation.

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The core contingent of NASA Public Affairs people—just about all of us—were ex-newsmen," King told Scott in a lengthy interview. Hire former journalists who are good writers and understand the news business.

  3. 4 Critical Elements of a Successful Content Marketing Team

    Business strategy: The most important function in a content marketing strategy lies in the ability to integrate it to your core marketing goals. But your content marketing team must understand your market, your business, your positioning, and your...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. Localize on-page business content (e.g.hours, driving directions, local descriptions, etc. Implement localized schema markup (e.g.proper...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Solving problems for free is the core of what Rand Fishkin of Moz calls "investing in non-measurable serendipitous marketing. Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    At the core of any SEO marketing strategy, one of those goals is simply to get traffic. I've seen a lot of business owners fall for them. I was talking to a small business owner recently and she was delighted that someone wanted to write a guest...