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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    The Trends tool is a new addition to their formula, but can it find an audience outside of their core power users? Given the company's current track record, however, it's wise to be skeptical about basing your business around what Yelp says is...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you buy the difference you need to get to 1,000, you just polluted the core of your Google+ foundation with a bunch of useless bots. Much like Twitter, Google+ makes little distinction between a business entity and a person on the network.

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Search engines are geo-locating results more and more – not just the local results block but the core web results as well. Here's an example of geo-located core web results: Note how core concepts inform multiple aspects of content and UX creation.

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The core contingent of NASA Public Affairs people—just about all of us—were ex-newsmen," King told Scott in a lengthy interview. Hire former journalists who are good writers and understand the news business.

  5. 4 Critical Elements of a Successful Content Marketing Team

    Business strategy: The most important function in a content marketing strategy lies in the ability to integrate it to your core marketing goals. But your content marketing team must understand your market, your business, your positioning, and your...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. Localize on-page business content (e.g.hours, driving directions, local descriptions, etc. Implement localized schema markup (e.g.proper...