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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  3. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    The Trends tool is a new addition to their formula, but can it find an audience outside of their core power users? Given the company's current track record, however, it's wise to be skeptical about basing your business around what Yelp says is...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you buy the difference you need to get to 1,000, you just polluted the core of your Google+ foundation with a bunch of useless bots. Much like Twitter, Google+ makes little distinction between a business entity and a person on the network.

  5. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: When looking at Amazon's success, what is one core tenet Amazon embraces that maybe other digital marketers aren't, but should be? However Amazon, to a greater degree than Google, has a Bias for Action among their core values:

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Here's an example of geo-located core web results: Search engines are geo-locating results more and more – not just the local results block but the core web results as well. Note how core concepts inform multiple aspects of content and UX creation.