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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you buy the difference you need to get to 1,000, you just polluted the core of your Google+ foundation with a bunch of useless bots. Much like Twitter, Google+ makes little distinction between a business entity and a person on the network.

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: When looking at Amazon's success, what is one core tenet Amazon embraces that maybe other digital marketers aren't, but should be? However Amazon, to a greater degree than Google, has a Bias for Action among their core values:

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Here's an example of geo-located core web results: Search engines are geo-locating results more and more – not just the local results block but the core web results as well. Note how core concepts inform multiple aspects of content and UX creation.

  4. Social Media Monetization in a 'Mobile First' World

    Social brands such as Instagram, SnapChat, and Vine are all recent examples of mobile-first success stories, which represent an evolution in social media by focusing on the single core utility of capturing and disseminating interesting content...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The core contingent of NASA Public Affairs people—just about all of us—were ex-newsmen," King told Scott in a lengthy interview. Hire former journalists who are good writers and understand the news business.

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You have the core of that content maybe on your website, but I would say well of the majority will be on other channels, other people's sites. I think every business's content strategy will vary depending on their unique goals and priorities.

  7. 4 Critical Elements of a Successful Content Marketing Team

    Business strategy: The most important function in a content marketing strategy lies in the ability to integrate it to your core marketing goals. But your content marketing team must understand your market, your business, your positioning, and your...