Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was...
You can find really interesting professors and researchers at a school who are conducting compelling studies, have written books, are noted experts on a specific topic and who would likely be of interest and relevant to your core audience.
Remember, think of the core idea first and then decide upon the medium. Hollywood is a great example of taking a core concept and coming up with fresh and interesting versions; take a look at this funny yet insightful infographic put together by...
At its core, Levitt describes the event as a chance to try something new on a platform becoming a great place for comedy content. Comedy Central's core audience is 18-to-34-year-olds. If Shakespeare was right and brevity is indeed the soul of wit...
Rather than jettisoning their core competencies, SEOs should build upon their technical skills, result-orientation, and outsider status to define SEO for this new age. New-school SEOs are emerging now– created by smart marketers that know how to...
Because the Obama campaign was molded around principles of community organizing, the core strategy focus to convey to voters “it’s about you” was driven by the president, the first lady and the campaigns closest political advisors according to Slaby.
A quick look into the Audience Buying Power Index (source: comScore Core Search custom, December 2012) between search audiences is also telling: Full Disclosure: I work for Bing Ads as an Evangelist. This means I am constantly bombarded with...
This is the core of inbound marketing. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social:
The purchase of Summly followed in Yahoo's recent trend of focusing on core technology and smaller acquisitions. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm.
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
We have failed spectacularly in areas that are outside of our core competencies. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding, and where BOTW is going.
Providing key "next clicks" – obvious steps from landing pages to conversion or core information – is a better user experience = better potential rankability. My previous article extolling the death of keywords talked about developing intent-based...
This is a question that every manager should ask, and it touches on one of the core elements of management: coaching. Those are basic disagreements on the philosophy or the core concept of a plan or best practice.
Even though their core social media team consists of just three people, these three are the brains behind the social strategy and its vision. Most of us think about marketing our businesses or our clients’ business, but how do you content market an...
Mike Olson of Core Digital Media said advertisers should think of many targets vs only one target. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs sporadically (the last official update was in October 2012), and is designed to take out sites that use manipulative techniques to improve search...
Luckily, we don’t have to define all of the targeting methods within the GDN; Alistair Dent did a great job in a previous article reviewing the core GDN distribution types. However, with this much impression inventory, it’s also possible to...
This starts at the very core of how they think about online marketing and search engine optimization (SEO). This notion is at the very core of the original PageRank thesis. This is the core concept. First and foremost, I don't work for Google.
Facebook Home, an app and series of core services integrated into select Android devices, will be preloaded on the HTC First, a new smartphone that AT Zuckerberg said. The Facebook phone has arrived, or will arrive on April 12, giving the social...
But I imagine there is much more potential value in testing core ad strategies against one another. GigaOm's Om Malik recently wrote a great post about how data without soul is meaningless. Essentially, in a world where everything is quantified to...
