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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You can identify the core content seeing the largest drops in organic search traffic after the Panda hit. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  5. Google Responds to 'Right to Be Forgotten' Questionnaire

    The core service of a search engine is to help users find the information they seek, and thus it is in a search engine's general economic interest to provide the fastest, most comprehensive and most relevant search results possible," Google said.

  6. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    The Trends tool is a new addition to their formula, but can it find an audience outside of their core power users? Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim with colloquialisms and...

  7. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Any of these factors could lead to poor user engagement signals (short dwell time, high bounce, etc.which in a nutshell is at the core of Panda. With the recent Panda 4.0 update, it's more important than ever to tend your content flock.

  8. Yahoo Retires Less Popular Products to Make Room for New Innovation

    This focus has allowed us to launch some new, exciting products while giving us the opportunity to make the core products our users already love even better. To achieve this, we took a hard look at our products and have shut down some of the less...