After realizing that the core issue (or at least part of it) is with the term "video splitters" and its associated rank, you devise three possible courses of action: Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the...
SEO and content is a core part of the design and build process. As modern marketers and designers evolve this relationship, it is essential that core on-site SEO principles are built into technical architecture.
As Jon Miller wrote in his Definitive Guide to Marketing Automation, there are three core benefits to marketing automation: To appreciate the full impact this “next big thing” is bringing, and even before getting to the core elements that make...
Without bogging you down in too much added detail it gets right to the heart of the core elements every good SEO needs to know. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is...
These core values underlined on the Delivering Happiness website may also be a secret formula to social PR community manager success on Facebook: Social dashboards indicate Facebook marketing fashion changes by the season.
About 80 percent of Gen C is made up of millennials, YouTube's core (though by no means only) audience. And this week Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube, announced that these visitors "are watching more...
Or the core idea could be solving one specific problem for a customer. SAP’s Vice President of Marketing and Content Strategy, Michael Brenner says: “Multi-channel marketing is the 2nd core piece of Content Strategy, which seeks to provide the...
Translating those objectives to core marketer skill sets, here are the skills necessary to win in PLA. product listing ad (PLA) channel, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or...
Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was...
You can find really interesting professors and researchers at a school who are conducting compelling studies, have written books, are noted experts on a specific topic and who would likely be of interest and relevant to your core audience.
Remember, think of the core idea first and then decide upon the medium. Hollywood is a great example of taking a core concept and coming up with fresh and interesting versions; take a look at this funny yet insightful infographic put together by...
At its core, Levitt describes the event as a chance to try something new on a platform becoming a great place for comedy content. Comedy Central's core audience is 18-to-34-year-olds. If Shakespeare was right and brevity is indeed the soul of wit...
Rather than jettisoning their core competencies, SEOs should build upon their technical skills, result-orientation, and outsider status to define SEO for this new age. New-school SEOs are emerging now– created by smart marketers that know how to...
Because the Obama campaign was molded around principles of community organizing, the core strategy focus to convey to voters “it’s about you” was driven by the president, the first lady and the campaigns closest political advisors according to Slaby.
A quick look into the Audience Buying Power Index (source: comScore Core Search custom, December 2012) between search audiences is also telling: Full Disclosure: I work for Bing Ads as an Evangelist. This means I am constantly bombarded with...
This is the core of inbound marketing. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social:
The purchase of Summly followed in Yahoo's recent trend of focusing on core technology and smaller acquisitions. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm.
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
We have failed spectacularly in areas that are outside of our core competencies. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding, and where BOTW is going.
Providing key "next clicks" – obvious steps from landing pages to conversion or core information – is a better user experience = better potential rankability. My previous article extolling the death of keywords talked about developing intent-based...
