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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Once you have your core service defined, determine what makes you different. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue.

  2. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? The core of the effort may begin with hosting/maintaining a blog (with good/researched...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You can identify the core content seeing the largest drops in organic search traffic after the Panda hit. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.