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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    The Trends tool is a new addition to their formula, but can it find an audience outside of their core power users? Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim with colloquialisms and...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Any of these factors could lead to poor user engagement signals (short dwell time, high bounce, etc.which in a nutshell is at the core of Panda. With the recent Panda 4.0 update, it's more important than ever to tend your content flock.

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The best way to conduct testing while maintaining your core momentum is to create tests outside of your core campaigns when possible, and establish reporting that segments the performance of your core campaigns against those of your testing...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    This focus has allowed us to launch some new, exciting products while giving us the opportunity to make the core products our users already love even better. To achieve this, we took a hard look at our products and have shut down some of the less...

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you buy the difference you need to get to 1,000, you just polluted the core of your Google+ foundation with a bunch of useless bots. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad...