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Copywriting

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  1. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San Diego might search...

  2. Should SEO Departments be Renamed "Content Marketing" Departments?

    Production skills like (info)graphic design, video production, and copywriting will be important – both within SEO teams who need to generate content to help their efforts and in the wider business. During an event that launched Econsultancy's...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Until we see a large-scale, long-term study on the effectiveness of Facebook ads across a range of industries, using industry best practices as far as targeting, copywriting, image selection, etc.the “Facebook ads suck,” mantra is just conjecture.

  4. How to Run Foreign Language PPC Campaigns

    There's an art to effective PPC copywriting but what works in one country might not in another. But it still only accounts for around a quarter of total usage, and this proportion is falling. The growth in online use of languages such as Chinese...