Talking about goals not only helps to reassure your client or boss that you have their best interests at heart, but it also makes ad copywriting a whole lot easier. Ad copy testing is one of the basic tenets of PPC advertising.
Every single tome on the subject of copywriting will tell you that your ad copy requires a singular call to action – the idea that in order to make your copy more successful, you should tell the consumer exactly how and when you want them to...
Future Panda updates will also necessitate higher quality on-site content, further increasing copywriting costs. Site moderator demand for high-quality content will translate into higher copywriting costs necessary for link building.
Production skills like (info)graphic design, video production, and copywriting will be important – both within SEO teams who need to generate content to help their efforts and in the wider business. During an event that launched Econsultancy's...
With Facebook’s advanced targeting, you’re able to create different messages for different audiences, which make copywriting actually easier rather than harder. While most in the industry think that copy can change the world, it’s quickly becoming...
This is copywriting in a foreign language, taking the original concept and coming up with a version that’s adapted to the cultural and linguistic expectations of the target market. In order to successfully do so in a foreign target market you will...
Generate PPC Copy: What “brags” have you found successful in your ad copywriting? When it comes to PPC ad copy, the HIPPO epidemic generally causes the HIPPO to say “we’re so special because we’ve been in business for 20 years”, or “we provide...
Until we see a large-scale, long-term study on the effectiveness of Facebook ads across a range of industries, using industry best practices as far as targeting, copywriting, image selection, etc.the “Facebook ads suck,” mantra is just conjecture.
A proper SEO effort is one in which PPC works with SEO, PR works with SEO, social marketing works with SEO, copywriting works with SEO, video/image teams work with SEO, web design/development teams work with SEO, and IT teams work with SEO.
There's an art to effective PPC copywriting but what works in one country might not in another. But it still only accounts for around a quarter of total usage, and this proportion is falling. The growth in online use of languages such as Chinese...
Leverage creative copywriting and consider visualizing benefits as icons to replace or reduce the copy. Copywriting and imagery should all support completion of the one goal. Optimization tactics are intended to boost conversion, improve PPC...
A great example: ad copywriting, which plays a crucial factor in your company’s success. So much technical work goes into your online marketing that you may get lost in the minutiae. Sometimes it’s easy to forget that creative advertising still...
There are lots of people out there with strong copywriting skills – you just need to identify the creative ones who are good at blogging and generating social attention. Content marketing and link building both have their merits in the realm of...
As to what that should entail, he recommends, “An SEO audit will cover keywords, technical/code, SEO copywriting, the linking footprint and social presence. Small and medium businesses face a number of challenges inherent to their size; many simply...
On-page SEO guidelines: This is a must-have document and should include all on-page best practices like title, meta, URL naming convention, ALT tag, H level tags, internal linking, and copywriting best practices, among others.
Look for top writers within your industry to hire – forget about the $10-a-go copywriting services and find an actual individual who can help promote yourself my using sites such as the Problogger Job Board or AuthorPress and most importantly...
Back in December, Marin and BoostCTR joined forces in a partnership that brought the power and scale of Boost’s crowdsourced ad copywriting and optimization army to Marin’s online marketing platform. Ad optimization is key to lower CPC prices...
In advertising copywriting, there's a world of difference between 'value for money' and 'cheap'. To make sure you maximize your ROI but minimize your risk, consider the following. The Basics Here are a few things to bear in mind from the outset...
Meet Lisa Buyer in Chicago SES for her ClickZ Academy workshop Public Relations and Optimized Copywriting on Monday, November 14 and learn the latest tips and best practices on writing for search and social, including how to implement 18 minutes...
Many of their clients also look to them for campaign management, ad copywriting, training, or strategizing. In August, an eMarketer study showed that 93 percent of the two thirds of marketers currently running social media ad campaigns do so on...
