Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads? My next post will teach you how to use the SERP, and specifically your competitors’ ads, to write creative and powerfully relevant ad copy...
Use Highcharts.com to visualize every part of your content strategy; from flow to author or writer workloads to ensure everything is consistent and deliverable. When creating copy think about every small detail.
As a writer, I had a big problem with this. They may not be first on the automated content scene, but they caught my eye and so are the subjects of my indignation and wrath as a writer scorned. You have to understand, at this point, the marketing...
As you read on for some obtuse Facebook ads case study fun, remember that the “winners” and “losers” that follow are in this writer’s opinion. Facebook ads can be horrible, awesome and (sometimes) downright perplexing or creepy, whether due to...
We’re excited to be able to leverage the BoostCTR writer network as an extension of the features and functionality provided by Marin. Marin Software’s innovative ad management platform combined with BoostCTR’s expert ad copy optimization services...
The question in evaluating an ad tweak is not, “how many words or phrases has the writer changed? When it comes to PPC ad copy optimization, there are generally two schools with few practitioners working both approaches.
The hidden cost to users is a lack of privacy, and as Nik Cubrilovic, who describes himself as a serial entrepreneur, writer, and hacker, notes in this blog post, Facebook can track every page you visit, even if you’re logged out.
Connect with a freelance writer and see how they are progressing with an article, piece of ad copy, or project you have contracted them for. I can see this helping with creative content projects like Infographics or ad copy: real-time mockup in...
You could purchase previously published articles at a site like Constant Content, directly from the writer, at a price they’ve set and for which they receive 70 percent (the site takes 30 percent). What many writers don’t realize is that the...
As the writer you tend to see what you think you wrote, not what characters ended up on the page. The fact is, commercial websites rely on text — written copy — to conduct business, from describing the product to explaining the purchase process.
However, the comparison methodology here is a bit questionable, as the writer compared Google.com results vs. This update is designed to reduce rankings for low-quality sites--sites which are low-value add for users, copy content from other...
Rod Humble, CEO of Linden Lab - February 12, 2011 in an interview with (the wonderful) Dusan Writer. You know, the database of over 8 million (that's zFire's figure, and quoted in the JIRA copy) of people it has already scanned previously without...
This guest post was written by Norm Elrod, who is a Digital Media Consultant and freelance writer who contributes to Search Engine Watch, SmartBlog on Social Media and AOL. Changing SEO keywords, which are woven into titles and copy and anchor text...
Lisa Barone is a beautiful writer. Quality copy is supposed to attract links, so why don't you have any? At last Tuesday's keynote panel at SES New York (I know you're sick of hearing about it, but bear with me), Jonathan Blum, Principal at...
Many search marketing tasks require changing the way someone's existing job is done (such as a copy writer adding keywords to page titles, or an information architect making template changes). One of the most frequent questions asked of the...
Others were drafted into the role of technical writer. They can communicate with the copywriter to ensure that there is compliance with the specific marketing messages that need to be included in your sales copy and headlines.
Your existing landing page may loom like a huge case of writer's block and prevent you from seeking any radical change. They may also break your fixation with sales copy and messaging and focus on more fundamental usability issues that you didn't...
The best of the breed are at once researcher, writer, and communicator. The role of the agency SEO copywriter is unique because the writer must be able to tackle multiple topics at any given time. It takes a special type of writer to pen airline...
If copywriting doesn’t come naturally to you and outsourcing isn’t an option, visit CopyBlogger on the Web for copywriting tips or enroll in a local copywriting class or workshop (check your local community colleges and writer’s guilds).
Note: the date shown on this article reflects updates provided by Claudia Bruemmer, Internet Marketing Writer and former ClickZ Managing Editor. Newspapers have both "editorial" copy, which is not supposed to be influenced by advertising, as well...
