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Copy Testing

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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Use your down time to develop an ad testing matrix to guide ad copy tests in 2015. Adjust your ad copy, keywords, and bids to match your expected return on investment (ROI). New ad copy writing. So often, ad copy tests are done on the fly – one ad...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By testing and learning on the micro level, they were able to understand how channel overlap impacts conversion rates, the true reach and frequency across touch points, and the contribution of each action, channel, and message, as well as the...

  3. How to Create a Social Media Friendly Landing Page

    Keep the copy consistent with the voice your fans find in the social media wilds. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough...