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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain busting). But this can be extended to other searchers looking to...

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Matching your ad copy and landing pages to the current season is a simple and effective way to boost click-through and conversion rates. The ad and landing page copy was a direct match. The results were important enough that this will be a...

  3. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests.

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Optimize your creative testing process. What are the prevalent themes across the ad copy? After all, even the best media optimizations won’t work for your new client if their competitors have much more interesting offers or stronger ad copy.

  5. PPC Management Operations: The Ultimate Guide

    At this point in the campaign, it might be a good time to refine and test the ad copy. But keep in mind that every new advertising product doesn't fit every account, so use discretion on what you pursue; testing new features are good, but you don't...

  6. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Maybe it's the compelling marketing copy (three cheers for me). That's why the pre- and post-testing is so crucial to my client's – and their customers' – success. An entire industry of wellness programs and lifestyle medicine have arisen to help...

  7. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Having keyword and user-targeted copy here is still an SEO must. There are several card types you can specify (e.g.a summary, a summary with an image, a video, and a slideshow), along with the URL and copy you would like to appear when the URL is...