SEO News

Copy Killer Ppc Ads

RSS
  1. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Create Killer Landing Pages A typical small business advertiser spends $1,200 per month on PPC, but wastes 25 percent of that spend, on average. WordStream, who conducted the study, found a number of reasons for this missed opportunity and wasted...

  2. Setting up PPC Campaigns

    For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. Once running the campaigns with your landing page and collecting performance data, see Killer Landing Pages: 3 Examples of Landing Pages that Convert for help with...

  3. Killer PPC Ads: The Fundamentals

    The following best practices and tips can help you begin crafting your own killer PPC ads or improve your current campaigns. The strategy behind creating a killer PPC ad is complex. PPC ads can be served in the top and side ad positions, with...

  4. Those Mysterious Quality Scores: Fundamentally Simple

    Write killer ads that contain almost every keyword in the ad group's keyword list (see here and here). This week, I'm going to interrupt our discussion of ad testing to demystify a concept that, judging by the number of questions I've received...

  5. Killer PPC Ads: The Final Word

    Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback. In retrospect, the language I used could be interpreted to mean that the main focus of the entire PPC campaign is to drive clicks and visitors to the site.

  6. The Search Engine Update, April 15, 2003, Number 147

    It's interesting also to see some people posting in forums that now we've got to look out, because Microsoft has the money and know-how to build its own internal Google-killer. Manufacturer Tests Launching 3 Different Sites & PPC Ads to Improve...