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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    If you have some coding skills, you can even edit any breaks within their tool and integrate it back in with some email platforms. Headline copy on key landing pages The color and copy used for calls-to-action on paid campaign landing pages

  2. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    SEO Ultimate: This super-plugin allows you to create and edit Schema.org, Twitter Card, Open Graph, and standard HTML metadata values. Having keyword and user-targeted copy here is still an SEO must. There are several card types you can specify (e...

  3. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    Then you get to the instagr.am with links to the about, FAQ, edit account, coming soon, jobs, and blog. Recently, PCWorld had a mobile search face off between the search apps on Android, so it’s only fitting that the iPhone follows behind with one...

  4. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    Pencil and paper is the simplest method, but Balsamiq makes creating wireframes almost as simple and much easier to edit and share. Coworkers don’t need a copy of Balsamiq to share. Marketers across the spectrum of experience face similar challenges.

  5. YouTube Creator Playbook Version 2 Indicates Two-Dimensional Thinking

    Re-edit your current content that is well-suited for translation to have different audio in different languages. I had been given an advanced copy a week earlier, which gave me time to analyze the latest version of the Creator Playbook in time to...