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  1. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    SEO Ultimate: This super-plugin allows you to create and edit Schema.org, Twitter Card, Open Graph, and standard HTML metadata values. Having keyword and user-targeted copy here is still an SEO must. There are several card types you can specify (e...

  2. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    Then you get to the instagr.am with links to the about, FAQ, edit account, coming soon, jobs, and blog. Recently, PCWorld had a mobile search face off between the search apps on Android, so it’s only fitting that the iPhone follows behind with one...

  3. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    Pencil and paper is the simplest method, but Balsamiq makes creating wireframes almost as simple and much easier to edit and share. Coworkers don’t need a copy of Balsamiq to share. Marketers across the spectrum of experience face similar challenges.

  4. YouTube Creator Playbook Version 2 Indicates Two-Dimensional Thinking

    Re-edit your current content that is well-suited for translation to have different audio in different languages. I had been given an advanced copy a week earlier, which gave me time to analyze the latest version of the Creator Playbook in time to...

  5. 7 Tips for Landing Page Greatness

    Ruthlessly edit your text down to simple headlines and short bullet lists. Set the offer copy and corresponding call to action apart from the rest of the page to make it special. There are many elements of a landing page that can be tested such as...