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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Copy Your PLA Campaign Settings Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the late summer months. In July 2012, Google finalized its switch to Google...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Write original content, and don't copy or duplicate content from third parties. Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted many sites across the web. And that impact has been fascinating to analyze.

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Undoubtedly, advertisers who are more thorough in targeting search refinements also tend to be more rigorous in their approach to ad copy and landing page design. While many advertisers focus heavily on initial keyword expansion and ad copy...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique features of paid search mobile platforms? Most online advertisers know that mobile-specific experiences are important...