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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner.

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Tailor your ad copy to include those brand keywords, and ensure the landing page is targeted and relevant. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote your...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Rankings for proper use of keywords in onpage copy have increased from 2013 to 2014. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    It’s a simple list of to-dos of things like "make a copy of your passport, pay all your bills before you leave," and so on, but it’s valuable to the customer and a way to go above and beyond making a sale in order to build a relationship.