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  1. How to Create a Social Media Friendly Landing Page

    Keep the copy consistent with the voice your fans find in the social media wilds. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Copy Your PLA Campaign Settings Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the late summer months. In July 2012, Google finalized its switch to Google...