Confirm Your Coolness Improving your conversion rate is one of the most important tactics in your SEM toolkit. The conversion optimization discussion focuses (and rightly so) on getting visitors to take an action on your website or landing page.
It’s easy to get carried away with the “coolness factor” of social media like number of fans, followers, design, apps, and so on that folks forget the purpose of a business is to create customers, as Peter Drucker said.
Do you like the coolness of simultaneous document editing Google offers, but really need all the features in Microsoft Office? Here's a recap of this week's columns and news stories for the week of Feb.to March 5, as reported by Search Engine Watch...
Do you like the coolness of simultaneous document editing Google offers, but really need all the features in Microsoft Office? Now you can have both. The Google Docs team recently announced Google Cloud Connect feature that allows you to share and...
Every page on your Web site has a coolness factor. If you wanted to be cool, and you weren't already, you had to get a plan to beef up your coolness status. If you frequent this Link Love column, you likely know that getting links from other sites...
In today's link building column, "Internal Links And My High School Evolution," Sage Lewis shows that, just as cool kids in school can make others cool by associating with them, internal linking can spread the "coolness factor" of your site, aka...
Microsoft products have often fallen behind Google on the coolness factor of their products. Microsoft launched WorldWideTelescope, it's downloadable answer to Google Sky, Google Earth and Google Moon, yesterday.
But if that's cool" in terms of downloading free music, Napster's coolness didn't help it thrive. China Online Search Market Survey Report (PDF file) outlining the search market in China that's well worth a read.
Unfortunately, I also can't disclose exactly what coolness is, according to Google. Matt Cutts, a software engineer who works closely on coolness projects, said it's one of those "you know it when you see it" types of things.
SiliconValley.com points to a transcript of keynote speech by Vanity Fair columnist Michael Wolff, where he tells a story of Google founders Larry Page and Sergey Brin discussing the coolness of owning your own 767 while traveling on the private...
