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  1. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    Waterhouse added, "Pretty cool stuff, right? A new report published today by Unruly Media found a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week.

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    And so the guy behind the camera is Chris, and Chris potentially could add stuff to my short list, or we could create a CPC Strategy one, where all the employees could add stuff to that list so it's a pretty cool feature that they've added and I...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    But you want to test against something pretty specific. The cool thing is it does all the heavy lifting: it knows there are two variations, it knows how many conversions happened based on those variations, it does all the complicated math in the...

  4. Responsive Site Redesign: 4 SEO Considerations

    The cool thing to note about this tool is that it does a count of one-word, two-word, and three-word keyword phrases on a given page. Responsive site redesign.any benefits - This is a pretty interesting thread discussing potential SEO benefits from...

  5. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    It's a very cool feature. When you think about the significance of that, it’s pretty impressive. The potential for Facebook’s new Graph Search feature is huge. Brands, digital marketers, and publishers can and should be doing a number of things...

  6. Google Shopping: Why PLAs Aren't So Bad for Merchants

    But using only an All Products Ad Group is still a pretty cool option for merchants who might otherwise be unable to list on the PLAs. If you don’t have the time, knowledge, or the ability to delve into setting up multiple Ad Groups this is a...

  7. SEO & Website Redesign: Relaunching Without Losing Sleep

    Redesigns can make an ugly site pretty, but they can also make a high traffic site invisible. Relaunching your site when these elements have been indexed by the engines means your cool new site is a duplicate and you will be in a mad dash trying to...