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  1. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    Because if you look at the history of sites that have done relatively well or businesses that are doing well now, you can take anywhere from Instagram to Path, even Twitter, there’s a cool app called YardSale, and what those guys try to do is they...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    If that doesn't prove how versatile, and frankly how cool Hangouts can be, then I don't know what does. Expanding internationally is extremely challenging. You may want to consider building out an international presence to help your business grow...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    The cool thing is it does all the heavy lifting: it knows there are two variations, it knows how many conversions happened based on those variations, it does all the complicated math in the background to make sure the tests are significantly...

  4. Linking From Within: How to Generate Links Through Existing Relationships

    You’ll get to know your company or clients in much more detail and meet some cool people along the way. They’ll start asking questions like: Where are my competitor’s backlinks coming from? Can we get the same links?