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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Information collected through cookies can help marketers piece together a consumer's path to purchase and provide insights into a searcher’s actions. The consumer path to purchase has become much more complex, with various starts, stops, influences...

  3. Google Pays $17 Million to Settle Apple Safari User Tracking Case

    The issue came to light in February 2012 after it was revealed that Google had altered its DoubleClick advertising platform coding to circumvent settings in Safari that stopped third-party cookies from being installed.

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Tracking has evolved from dropping cookies for browser-side session tracking, Google is moving to server-side. Google says it wants to help businesses put together an accurate image of their customers through Google Analytics.

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Milk and Cookies Budgets If there was a recipe for social PR news success, it would call for a dash of authentic content, a splash of vibrant color, and a double shot of visual inspiration. Oh, and make sure it's in a mobile-friendly "to go" cup!

  6. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Because there are two different types of cookies used to create these lists, technically the search list just started accumulating members and will be lower. Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open to all...