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  1. Cross-Device Measurement: Believe the Hype

    Measuring consumer behavior on desktops is relatively easy because of "cookies," pixels, and URL parameters. With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. As global Internet usage increased and technology...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Information collected through cookies can help marketers piece together a consumer's path to purchase and provide insights into a searcher’s actions. The consumer path to purchase has become much more complex, with various starts, stops, influences...

  5. Google Pays $17 Million to Settle Apple Safari User Tracking Case

    The issue came to light in February 2012 after it was revealed that Google had altered its DoubleClick advertising platform coding to circumvent settings in Safari that stopped third-party cookies from being installed.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Tracking has evolved from dropping cookies for browser-side session tracking, Google is moving to server-side. Google says it wants to help businesses put together an accurate image of their customers through Google Analytics.