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  1. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    It's the kind of downward spiral that involves enough raw cookie dough to cause ecoli. Love the Hallmark Holiday or hate it, at the very least it's one of the top five times of year to stock up on chocolate candy.

  2. Understanding Search Analytics: Making Better, Data-Driven Decisions

    Every cookie generates its own user profile leading to multiple and often conflicting profiles of user behavior. Like really working? If you don’t, you’re not alone. In fact, a survey by Covario revealed only 20 percent felt their current analytics...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The advanced segment that works with this code identifies the visitor-level variable associated with the user on subsequent visits for as long as their cookie persists. Advanced prospectors profit because they know where to look to find the nuggets...

  4. 9 Ways to Prepare for a Future Without Cookie Tracking

    From a digital practitioner standpoint “do not track” is the least of my worries but upcoming news about Microsoft and Google pursuing cookie-less tracking capabilities indicates to me that education on how digital information is collected and...

  5. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Determine how you will target individuals, the messaging of these ads, as well as the cookie duration of these audiences. Often November rolls around and businesses haven't even started thinking about how to navigate the holiday season.

  6. Thin Content With Little or No Added Value Manual Action: Google on How to Fix It

    But many of them are simply cookie-cutter type sites where it is similar to many other sites out there. It really means that if you get this warning, your site just isn't serving the best possible quality of content for your visitors, primarily...

  7. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Experts agree that in order to get noticed and win the social newsfeed war, you don't have to break the bank or fall into the cookie cutter stock photography trap. If there was a recipe for social PR news success, it would call for a dash of...