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Convincing Search Engine Algorithms

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  1. How Local Small Businesses are Evolving Their Online Marketing Strategies

    From mechanics to lawyers, small business owners have been cultivating reputations and generating word-of-mouth buzz long before the advent of fancy algorithms. The search engine behemoth hit Harter with all sorts of whiz-bang analytics about the...

  2. 10 Ways Rehashed Content Fails Your Website

    Search engine algorithms look for incoming links as a way of deciding how important a page is, in the wider context of the web. Now, more sophisticated algorithms and the rise of social media mean the web is a far more demanding place.

  3. Search Marketers' Wish Lists

    Spock has adapted search engine algorithms to its people search site. It would be most helpful if a major search engine would become more deeply involved in contributing functionality to the open source community, so that site search powered by...