This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin. You can argue about how this might be measured by a search engine. The purpose was to get links to drive search rankings.
While we must be aware, and understand, things like Google Panda/Penguin and other major changes in the algorithms, if we focus on doing “good marketing”, all other things should fall in line, and major algorithm changes shouldn’t be a concern.
From mechanics to lawyers, small business owners have been cultivating reputations and generating word-of-mouth buzz long before the advent of fancy algorithms. The search engine behemoth hit Harter with all sorts of whiz-bang analytics about the...
Search engine algorithms look for incoming links as a way of deciding how important a page is, in the wider context of the web. Now, more sophisticated algorithms and the rise of social media mean the web is a far more demanding place.
SEO is an ongoing process of convincing search engine algorithms that your site is more worthwhile and relevant than those of your competitors. I don’t have any favorite clients; I love all of them equally.
It's extremely difficult to test isolated hypotheses in search, given that so many factors contribute to ranking algorithms. Matt Cutts confirming the assertion that Google does use social signals, primarily referencing author authority, following...
Half the blogs covering this issue still don't understand rankings and algorithms, opting rather to focus on the theater. Google the logo is a bigger determinant of satisfaction that their actual results, according to Chris Copeland who wrote "Spy...
Spock has adapted search engine algorithms to its people search site. It would be most helpful if a major search engine would become more deeply involved in contributing functionality to the open source community, so that site search powered by...
Mark Jackson reacts to recent commentary on filtering paid links out of search engine ranking algorithms. By Elisabeth Osmeloski Editor, Search Engine Watch Copyright (c) 2007 Incisive Interactive Marketing LLC
