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  1. Designing Websites to Increase Traffic and Conversion

    If people do know about your solution then you need to inform them of its benefits and convince them to buy your solution over the others that are out there. Such is the case with "Convert! This is sound marketing theory, but the real value of...

  2. SearchDay | Judging PPC Performance

    Their challenge is to convince government agencies to shift to a cloud computing method. Sep 25, 2008 Hi all, I'm looking for the answer on conversion tracking with the AdWords tool: What happens in following case: I search for "digital camera...

  3. Convincing the Executive Team to Invest in SEO

    Below are some tools that can help provide the data you need to convince senior managers of the value of search marketing. Beta Testing Environment – You must test multiple landing pages to see how well they convert.