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  1. Last-Minute SEO - Here Come the Holidays!

    Since organic generally converts better than paid, these techniques are typically used as a complement to and/or replacement for your organic efforts. Unless their business is summer-related, summer is the time of year where many website owners...

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Sending PPC traffic to organic canonical pages can only increase the possibilities of linking and social sharing, assuming the organic page converts well. As "(not provided)" creeps its way up to 100 percent, so does the lack of our ability to...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Mobile converts at a significantly lower rate: 0.3x desktop and tablet. The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media.

  4. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    The study provides an interesting look at where traffic to retail sites comes from, and how it converts. E-commerce platform MarketLive has released an interesting study based on data from more than 200 website over the first six months of 2013.