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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Example:  Estimated 100 qualified leads routed to sales teams with a typical lead-to-conversion rate of 4% at an average order value (AOV) of $2,500 = $10,000 equivalent converted lead sales value (single-purchase)

  2. Why You Should Use the New Google Remarketing Code

    We often would generate many tags based on what specific page(s) users had visited, how deep they had gotten in the conversion funnel on a site, or if they had converted. For those who are new to the party, Google remarketing provides marketers...