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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Integrating Google AdWords and Google Analytics makes for a...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Time: Searchers on Monday and Tuesday mornings typically converted more often and signed up for more valuable insurance policies versus the rest of the week. 2013 brought enhanced campaigns – the good and the bad – to search marketers.

  3. 6 Essential Elements for Mobile SEO Success in 2014

    This same study found that smartphone users converted at only one-third the rate of desktop (and tablet) users, and much of this has to do with poor smartphone user experience. Adopting a successful mobile SEO strategy in 2014 will undoubtedly give...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    People Who Have Converted on Your Website and Who Have Also Been to Your Blog But what if you also knew how many people converted on your site where organic search was the first visit on your site? Let's start with a refresher about what has...

  5. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Their search engine, Unicorn, is an inverted index framework with capabilities including index building and data retrieval; raw data is converted and separated into two parts to work within it. What does it take to power a social search index with...