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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    You can find it in Google Analytics in the left navigation under Conversions > Multi-channel Funnels > Top Conversion Paths Multi-Channel Funnels Reporting With Top Conversion Paths You can use this data to go into a second level of PPC advertising...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    We've had attribution tools in AdWords in a long time in the form of Search Funnels, but the new introduction brings us attribution modeling. Look at your attribution models in the context of your multi-channel funnels, your paths to conversion, etc.

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The DoubleClick Campaign Manager Integration will allow import of data into GA channel funnels to gain merged insights in perspective to site-wide site behaviors and conversions. The emphasis of metrics over the entire data set of audience...

  4. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    Cross-Account Search Funnels Seeing search funnels across all of your accounts will also help you visualize the path to purchase better. Google recently released two updates that will help advertisers better understand how the keywords and ads...

  5. Using Web Analytics for PPC Optimization: Advanced Techniques

    If you use Google Analytics and have multi-channel funnels set up, you’ll find another treasure trove of data. Multi-channel funnels show you how many online channels your customers utilize, and in what order, before making a purchase or completing...

  6. Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued

    Google Analytics just released multi-channel funnels last year, so people may not be aware of how to use this, Evan Fishkin, Head of Research We did a flat model and divided each channel out evenly, but you can change those parameters.