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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By testing and learning on the micro level, they were able to understand how channel overlap impacts conversion rates, the true reach and frequency across touch points, and the contribution of each action, channel, and message, as well as the...

  2. 3 Ways to Dig Deeper for Bigger Paid Search Success

    This means that if you bid the same amount across all these states, you are masking significant opportunities to maximize conversions or reduce wasted spend. The benefits of a personalized program are pretty impressive: 67 percent of agencies have...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Additionally, 1-800-FLOWERS.com used the new AdWords feature that estimates cross-device conversions (estimated cross-device conversions is one component of “estimated total conversions”) to uncover a 7 percent increase in overall conversions when...

  4. How to Build Your First Content Marketing Strategy

    Ensuring that everything you're writing provides a clear message to customers will help increase your sales conversions. Whether the main goal of your site is to make a little extra cash each month or your site the main hub of your business, your...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    That way, you can ensure to your linkable assets generate not only links, but leads, conversions and high-intent traffic as well. And by monetize I mean can we get conversions from it. Is the link value so great that you're willing to sacrifice...