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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Additionally, used the new AdWords feature that estimates cross-device conversions (estimated cross-device conversions is one component of “estimated total conversions”) to uncover a 7 percent increase in overall conversions when...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Ebook Downloads or Other Micro-Conversions Sometimes you'll want to track things from one profile within another profile, such as tracking micro-conversions within your main ecommerce or lead generation profile.

  3. How to Build Your First Content Marketing Strategy

    Ensuring that everything you're writing provides a clear message to customers will help increase your sales conversions. Whether the main goal of your site is to make a little extra cash each month or your site the main hub of your business, your...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    That way, you can ensure to your linkable assets generate not only links, but leads, conversions and high-intent traffic as well. And by monetize I mean can we get conversions from it. Is the link value so great that you're willing to sacrifice...