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  1. Last-Minute SEO - Here Come the Holidays!

    Just make sure you are offering something of value or you might just wind up with a lot of likes and no conversions. You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    Make sure that you measure rank and performance by device type – research shows that rank and conversions on tablets, phone, and desktop vary dramatically. Understand what is happening with your traffic, conversions, and revenue as a result of...

  3. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Another recent study from Nielsen found that half of all purchase-related conversions happened within an hour of the mobile searches that initiated them. Google interviewed hundreds of marketers to understand their struggles and best examples for...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    With the search phrase not being provided, it is extremely difficult to understand which searches are driving traffic and conversions. Since keyword-level conversions are more difficult to get for everyone, we can shift attention to page-level...

  5. How to Run Foreign Language PPC Campaigns

    Although SEO should be an important part of any online marketing strategy, it can take time to yield conversions. Once the ads are live you should regularly check to see how many impressions, click-throughs and conversions each one achieves.

  6. 4 Key Recommendations for B2B SEO in Industrial Markets

    B2B search engine marketers must work with the entire marketing team in creating opportunities to drive leads and conversions. The industrial market relies less on traditional media and more on online sources to search for products, services, and...

  7. How to Test International Search Marketing Opportunities at Low Cost

    But even if you only achieve clicks and not conversions, you can still look for positive signals on your site that with work the visitors can be converted -- you can also compare one market to another to enable you to decide where to go jousting...