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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Most SEO practitioners are so focused on driving traffic and getting conversions from the traffic they receive that they forget a very important tenet of SEO: Brand building. Macy's focuses on events and product plugs to pull in the buzz about...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    With mobile devices growing in popularity, more conversions happen over the phone versus online. In conclusion, when most of your conversions happen over the phone, this new call conversion feature from Google will allow you to see where these...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    As a result, Google last year launched estimated total conversions to measure conversions across multiple devices. Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. Displaying relevant content on your website has proven to significantly increase conversions. The result is better UX with higher conversions and...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers.

  6. 5 Critical Factors for Optimized Mobile PPC Targeting

    Remember, with Conversion Optimizer you're handing the keys to Google take any measure toward generating as many conversions for your target CPA. If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for...

  7. PPC Management Operations: The Ultimate Guide

    For lead gen sites, check conversions. When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Consider Remarketing and Product Listing Campaigns

  8. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    A website that enhances your brand, builds value in your product or service, and connects with visitors by providing them with relevant and useful content will facilitate conversions, and make your overall marketing strategy more effective.