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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For retailers that are on a tight budget, establishing a day of the week or time of day that adverts receive the highest volume of conversions means that budgets can be focused around these periods. It is also worth considering adapting ads to...

  2. Last-Minute SEO - Here Come the Holidays!

    Just make sure you are offering something of value or you might just wind up with a lot of likes and no conversions. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    With mobile devices growing in popularity, more conversions happen over the phone versus online. In conclusion, when most of your conversions happen over the phone, this new call conversion feature from Google will allow you to see where these...

  4. Google AdWords Conversion Values Add Multiple Currency Support

    Google provides tips for how to add currency to conversions here. In other words, a U.K.based online retailer promoting products from an AdWords account billed in pounds and that accepts payments in other currencies will not have to convert the...

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    KISSmetrics and CRE teamed up to create this infographic on nine steps to better conversions. Neil and I teamed up to create a thorough, eight-chapter guide to increasing conversions. Thankfully, mastering the art of CRO is considerably easier now...

  6. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    However, there are other times where not properly understanding these terms can lead to making mistakes that could cost you in the long run, in terms of traffic, position, and conversions. This means that Google knows about sites as they come online.