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  1. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    In this example, the home builder uses a combination of online and offline marketing to garner interest in one of its newest developments. Reason 3: Your Website Facilitates Conversions A website that enhances your brand, builds value in your...

  2. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. But today, many mobile campaigns are measured based on the assumption that...

  3. Mobile Marketing: Connecting With Your Audience on the Move

    Marketers should try to remove friction and bridge the gap between the online and offline worlds. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app...

  4. Tell Me Three Times: A 3-Pronged PPC Balance System

    Based on several hundred survey responses, I commissioned the ebook, while I took the AdWords campaign offline while waiting for the finished product. Counting Conversions in AdWords Sometimes conversions are reported within 15 minutes, and other...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Good news for advertisers: offline sales have increased by a whopping 3,600 percent. Optimize for conversions: Teleports visitors to locations where your customers are most likely to convert. For Google, April Fools' Day is the annual launch day...

  6. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    Marketers will be open to measure non-linear path of ROI measurement like creating Facebook-only promos to drive offline traffic. Ultimately, SEO will win because conversions will be higher (and relatively straightforward to measure) on organic...

  7. 4 Key Recommendations for B2B SEO in Industrial Markets

    As indicated in the first chart of the article, supplier sites, trade publications (online and offline), and the recommendations from colleagues and peers are also important. B2B search engine marketers must work with the entire marketing team in...