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  1. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    This report also provides directional data to understand the how pushes in traditional/offline media influence digital behaviors and performance. Assisted Conversions At the high-level the report shows what channels assisted conversions, but weren...

  2. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    In this example, the home builder uses a combination of online and offline marketing to garner interest in one of its newest developments. Reason 3: Your Website Facilitates Conversions A website that enhances your brand, builds value in your...

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Since the user will get everything they need without leaving the SERP, there may be a potential increase in offline conversions and a decrease in direct traffic to the company's website. Over the past few months, voice search has shown significant...

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. But today, many mobile campaigns are measured based on the assumption that...

  5. Mobile Marketing: Connecting With Your Audience on the Move

    Marketers should try to remove friction and bridge the gap between the online and offline worlds. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app...