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  1. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    This report also provides directional data to understand the how pushes in traditional/offline media influence digital behaviors and performance. Assisted Conversions At the high-level the report shows what channels assisted conversions, but weren...

  2. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    In this example, the home builder uses a combination of online and offline marketing to garner interest in one of its newest developments. Reason 3: Your Website Facilitates Conversions A website that enhances your brand, builds value in your...

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Since the user will get everything they need without leaving the SERP, there may be a potential increase in offline conversions and a decrease in direct traffic to the company's website. Over the past few months, voice search has shown significant...

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. But today, many mobile campaigns are measured based on the assumption that...

  5. Mobile Marketing: Connecting With Your Audience on the Move

    Marketers should try to remove friction and bridge the gap between the online and offline worlds. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app...

  6. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Better measurement of ROI: Offer Extensions close the gap between online and offline activity considerably. Here are the top three new or completely overhauled ad extensions you should use in your mobile campaigns to increase clicks and conversions.

  7. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    But don’t miss other ad format and ad improvements Bing has made to help you improve your click volume and even offline conversions. From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued...