Judging by the reaction of several PPC specialists at SES San Francisco this week, everyone is a little confused about how this differs from Conversion Optimizer and who should use which feature and why.
For an advertising campaign with a motive of profitable sales, conversion data is key to judging whether the campaign is reaching profitability targets. There's a high search volume, producing a significant number of conversions at exactly the cost...
Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...
Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...
If your ad group accumulates clicks and conversions quickly (say, hundreds or thousands of clicks and conversions per day), you should use the high end of that range. The exact number of clicks and conversions necessary to make decisions depends on...
In today's search advertising column, "Judging PPC Performance: Focus on Conversions, Part 2," David Szetela notes that the answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend...
Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Tracking conversions with AdWords: how does it count the...
Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Tracking conversions with AdWords: how does it count the...
Many PPC newbies neglect to set up conversions tracking, and base their assumptions about campaign performance on the number of impressions and clicks, on ad position, and on CTR. The number of conversions and the conversion rate indicates how well...
In today's Profitable PPC column, "Judging PPC Performance: Focus on Conversions," David Szetela reminds you that almost every action you take to improve your PPC ad campaign should be based on conversion data.
