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Conversions Judging Ppc Performance

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  1. Reading the Tea Leaves: Interpreting Keyword Reports

    For an advertising campaign with a motive of profitable sales, conversion data is key to judging whether the campaign is reaching profitability targets. There's a high search volume, producing a significant number of conversions at exactly the cost...

  2. SearchDay | What You Need to Know Before Committing to SEO

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...

  3. SearchDay | Focus on Conversions

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...

  4. Judging PPC Performance: Focus on Conversions, Part 2

    If your ad group accumulates clicks and conversions quickly (say, hundreds or thousands of clicks and conversions per day), you should use the high end of that range. The exact number of clicks and conversions necessary to make decisions depends on...

  5. SearchDay | The Geometry of SEM -- What's your Angle?

    Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Tracking conversions with AdWords: how does it count the...

  6. SearchDay | Judging PPC Performance

    Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Tracking conversions with AdWords: how does it count the...

  7. Judging PPC Performance: Focus on Conversions

    Many PPC newbies neglect to set up conversions tracking, and base their assumptions about campaign performance on the number of impressions and clicks, on ad position, and on CTR. The number of conversions and the conversion rate indicates how well...