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  1. Judging PPC Performance: Focus on Conversions, Part 2

    If your ad group accumulates clicks and conversions quickly (say, hundreds or thousands of clicks and conversions per day), you should use the high end of that range. Trust me on this one: frequently, an ad or keyword seems to perform well...

  2. Top ten stories from SES New York – Day 2

    Jolina Pettice of the Online Marketing Blog says, The conversions track at SES New York continues to be packed with those wanting to increase the performance of their search marketing campaigns. Wayans shared he was guaranteed 6 million impressions...