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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Finally, choose "target and bid" if you only want to use the remarketing list, or "bids only" if you want to use both keyword search and/or remarketing list to reach your prospective customers. For example, visitors who reached the shopping cart...

  2. SearchDay | Marketing your SMB with Time & Elbow Grease

    Over the past few days I've seen a sudden drop in bid prices. Google Launches 'Conversion Room' Blog Posted by Feb 16, 2009 Google has launched a new blog that is dedicated to improving conversions. Marketing your SMB with Time & Elbow Grease, Part...

  3. Reading the Tea Leaves: Interpreting Keyword Reports

    Then the advertiser could probably afford higher bid prices, which would improve the ad position on the search results page. There's a high search volume, producing a significant number of conversions at exactly the cost per conversion that Widgets...

  4. SearchDay | Focus on Conversions

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? Today's Top Story: David Szetela The answer will vary by advertiser, but one thing is...

  5. Judging PPC Performance: Focus on Conversions, Part 2

    Our simple rule of thumb is: you shouldn't make a decision about whether to adjust bid prices, or delete a keyword, until the keyword has accumulated at least 30-100 clicks and 30-100 conversions. Watch as it accumulates 30 or more conversions...

  6. Judging PPC Performance: Focus on Conversions

    In Part 2, I'll resume the description of how and when you should adjust keyword and ad group bid prices. Many PPC newbies neglect to set up conversions tracking, and base their assumptions about campaign performance on the number of impressions...

  7. PPC Bidding Strategies: Prudence vs. Aggressiveness

    Next Monday I'll run through the methods and best practices for determining how and when you should adjust keyword and ad group bid prices. For these, increase the bid price gradually until the cost per conversion levels out at, or below, the...

  8. Show Me the Money: Bidding for Profitability

    If you bid at or below the calculated maximum CPC, your campaign will remain profitable (assuming sufficient conversions). This week I'll discuss a topic that's difficult for many PPC advertisers: setting ad group bid prices at the beginning of a...

  9. Tightly-Themed Ad Groups: The PPC Pro Advantage

    Meanwhile, next week I'll talk about the next step in the campaign-building process: determining the bid prices you should start with. Given enough time and data, you'll see that some keywords in the ad group are garnering more impressions, clicks...