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  1. The Actual Impact of PPC on Sales [Case Study]

    When analyzing the impact of PPC, it’s important to look not only at total conversions, but conversion value as well. While brand terms usually perform better than non-brand, it’s important to bid on brand terms anyway, especially in a competitive...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Use information besides searchers query, like location, day/time scheduling, and device to be super relevant to searchers and compel conversions. Finally, choose "target and bid" if you only want to use the remarketing list, or "bids only" if you...

  3. SearchDay | Marketing your SMB with Time & Elbow Grease

    Google Launches 'Conversion Room' Blog Posted by Feb 16, 2009 Google has launched a new blog that is dedicated to improving conversions. Over the past few days I've seen a sudden drop in bid prices. Marketing your SMB with Time & Elbow Grease, Part...

  4. Reading the Tea Leaves: Interpreting Keyword Reports

    There's a high search volume, producing a significant number of conversions at exactly the cost per conversion that Widgets "R" Us is targeting. Then the advertiser could probably afford higher bid prices, which would improve the ad position on the...

  5. SearchDay | Focus on Conversions

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? Today's Top Story: David Szetela The answer will vary by advertiser, but one thing is...

  6. Judging PPC Performance: Focus on Conversions, Part 2

    Our simple rule of thumb is: you shouldn't make a decision about whether to adjust bid prices, or delete a keyword, until the keyword has accumulated at least 30-100 clicks and 30-100 conversions. Watch as it accumulates 30 or more conversions...

  7. Judging PPC Performance: Focus on Conversions

    Many PPC newbies neglect to set up conversions tracking, and base their assumptions about campaign performance on the number of impressions and clicks, on ad position, and on CTR. The number of conversions and the conversion rate indicates how well...

  8. PPC Bidding Strategies: Prudence vs. Aggressiveness

    Then monitor your results, paying special attention (as usual) to the keywords that produce conversions. That means getting the maximum number of conversions at the minimum possible price. As you accumulate click and conversion data, you should...

  9. Show Me the Money: Bidding for Profitability

    If you bid at or below the calculated maximum CPC, your campaign will remain profitable (assuming sufficient conversions). This week I'll discuss a topic that's difficult for many PPC advertisers: setting ad group bid prices at the beginning of a...

  10. Tightly-Themed Ad Groups: The PPC Pro Advantage

    Meanwhile, next week I'll talk about the next step in the campaign-building process: determining the bid prices you should start with. Given enough time and data, you'll see that some keywords in the ad group are garnering more impressions, clicks...