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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. You can use this data to go into a second level of PPC...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Consider experimenting with a set of your highest volume ad groups by conversions and clicks. Ultimately, targeting devices (and even operating systems) gives you the chance to deliver highly targeted, customized experiences for your customers...

  3. PPC Management Operations: The Ultimate Guide

    For lead gen sites, check conversions. For ecommerce, check ad spend and revenue. View this at the campaign level down to the ad group and keyword level. Review Ad Positions and Manage Bids They might be able to explain the odd behavior, for...

  4. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Adjust your daily budget on the days of the week that have the highest conversions and/or click-through rates, while ensuring that you keep your budget in line with the monthly target. The Opportunities tab provides you with a list of new keywords...

  5. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Assisted Conversions At the high-level the report shows what channels assisted conversions, but weren't credited based on your attribution model. You can use this data to reallocate funding to other higher funnel programs, bid boost by demo and...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The emphasis of metrics over the entire data set of audience, behaviors, and conversions was framed in the discussion of campaigns. The Acquisition Report will help brands determine which channels acquire the most users, attract users that will...