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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    If you keep both campaigns running you are potentially cannibalizing your own ad exposure and conversions. If you haven't yet broken out PLAs extensively, Shopping Campaigns is the perfect opportunity to expand your campaign and increase exposure...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. You can use this data to go into a second level of PPC...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Consider experimenting with a set of your highest volume ad groups by conversions and clicks. Ultimately, targeting devices (and even operating systems) gives you the chance to deliver highly targeted, customized experiences for your customers...

  4. PPC Management Operations: The Ultimate Guide

    For lead gen sites, check conversions. For ecommerce, check ad spend and revenue. View this at the campaign level down to the ad group and keyword level. Review Ad Positions and Manage Bids They might be able to explain the odd behavior, for...

  5. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Adjust your daily budget on the days of the week that have the highest conversions and/or click-through rates, while ensuring that you keep your budget in line with the monthly target. The Opportunities tab provides you with a list of new keywords...