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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal.

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For retailers that are on a tight budget, establishing a day of the week or time of day that adverts receive the highest volume of conversions means that budgets can be focused around these periods. After all, retailers want their ad to appear in a...

  3. 3 Ways to Dig Deeper for Bigger Paid Search Success

    This means that if you bid the same amount across all these states, you are masking significant opportunities to maximize conversions or reduce wasted spend. The little things in this context can be: match types, ad groups, geo-targeting, etc… It...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    If you keep both campaigns running you are potentially cannibalizing your own ad exposure and conversions. If you haven't yet broken out PLAs extensively, Shopping Campaigns is the perfect opportunity to expand your campaign and increase exposure...