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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Neil and I teamed up to create a thorough, eight-chapter guide to increasing conversions. KISSmetrics and CRE teamed up to create this infographic on nine steps to better conversions. Even those considered to be CRO (conversion rate optimization...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. As content as a whole becomes the focal point of marketers' efforts...

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This hybrid approach is something brands may choose to create a unique experience for their most important landing pages where they are trying to drive conversions. This innovative approach may be great for user experience and conversions, but...