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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Automated bidding: This is an expansion of their existing automated bidding capabilities, with the addition of the ability to maximize conversions for volume and revenue. Google announced a number of new AdWords features and enhancements this...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    As a result, Google last year launched estimated total conversions to measure conversions across multiple devices. Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions.

  3. Google Analytics Content Reports: Understanding the Key Benefits

    It is very beneficial to review the conversion rate of different landing pages and the traffic sources that led to those visits and conversions. Monitoring this report for any pages which could be improved to keep users on the website and drive...

  4. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively impact conversions, sales, revenue, ROI, etc. An often-overlooked skill of a successful paid search account...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Eighty-four percent also agree that knowing the ultimate impact of traffic, conversions, and revenue will be "more important. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014...

  7. Combining Social & Content to Earn Visibility & Earn $$$

    Sales nurturing: Moving interested people into the next stage of the sales funnel where those dollar generating conversions happen In fact, by rushing out poorly thought out/constructed content, all you'll guarantee is that no one will read it or...

  8. 4 UX Tips That Will Improve Your Content Strategy

    Customer Experience is King and Clutter Kills Conversions User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our homepage design...