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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This hybrid approach is something brands may choose to create a unique experience for their most important landing pages where they are trying to drive conversions. This innovative approach may be great for user experience and conversions, but...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    What about the relationship that average position has with other metrics, primarily conversions? A high CPC or low position means nothing if the conversions are profitable. Last month I posted an article that looked at the relationship between...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    If you keep both campaigns running you are potentially cannibalizing your own ad exposure and conversions. If you haven't yet broken out PLAs extensively, Shopping Campaigns is the perfect opportunity to expand your campaign and increase exposure...