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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively impact conversions, sales, revenue, ROI, etc. An often-overlooked skill of a successful paid search account...

  3. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Broad match keywords offer 56 percent more conversions than exact match. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Eighty-four percent also agree that knowing the ultimate impact of traffic, conversions, and revenue will be "more important. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014...

  5. Combining Social & Content to Earn Visibility & Earn $$$

    Sales nurturing: Moving interested people into the next stage of the sales funnel where those dollar generating conversions happen In fact, by rushing out poorly thought out/constructed content, all you'll guarantee is that no one will read it or...

  6. 4 UX Tips That Will Improve Your Content Strategy

    Customer Experience is King and Clutter Kills Conversions User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our homepage design...

  7. So... You Think SEO Has Changed?

    Understanding which keywords are targeted, which keywords drive conversions, and which language improves conversion for both programs and applying those learnings to the other is important to maximize the effectiveness of both channels.