Take total number of conversions times blog percentage. Low end of your formula: conversions from blog referral traffic. Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of...
Conversions by Date and Time I use three categories as columns: Traffic, Conversions, Events. This report, in conjunction with the Advanced Segmenting above, will give you your long tail keywords and how people interacted with your site off those...
Not too long ago, we saw in another study that email was beating search and social as the largest driver of conversions for ecommerce. Custora data gives more validity to notion of email as a power channel for marketing and conversions.
Having data points such as cost per conversion, conversion rate, and even total conversions would be extremely informative and actionable. This often includes reviewing which keywords drove the most traffic, how that new ad text you created is...
That way, you can ensure to your linkable assets generate not only links, but leads, conversions and high-intent traffic as well. And by monetize I mean can we get conversions from it. Is the link value so great that you're willing to sacrifice...
Target Cost-per-Acquisition (CPA): Bids are adjusted to get the most conversions possible within your CPA goal. This is a big year for changes at Google AdWords. Front and center is the pending rollover to enhanced campaigns.
When it comes to the data you have around tracking conversions, you know that these consumers are seeing all the owned, paid, and earned media through their path to purchase. When it comes to your efforts as a marketer, hopefully you have a clear...
Will it help create conversions for the content providers? Continuing to experiment with ways to change and improve the search experience, Bing has introduced a new experiment called Bing Boards. Resembling a sort of inline image slide show, you...
Understanding what any one ranking means to your SEO campaign in terms of traffic and conversions is the key to unlocking that ranking's value. New findings from online ad network Chitika confirm it's anything but lonely at the top.
Tablet optimized sites become more important as advertisers focus on better user experience to increase conversions rates. Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs.
The test revealed a 200 percent increase in conversions when we had both paid and organic listings on the page. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be...
Essentially, conversions were higher when presented in steps. Gagnon then jumps into ad conversions and landing page success. He says the way people are searching and interacting with technology is changing and it is causing a lot of things to come...
Use mobile landing pages to drive conversions. Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. The New Inbox: The Intersection of Email, Mobile...
Without selling your services, or at least building an audience you can market to, you're wasting budget, so it's absolutely critical to monitor the conversions generated or influenced by your social campaigns.
For example, display ads typically aren't the strongest driver of last-click conversions, but an attribution model that accurately measures display's contribution can help you determine its real value.
Facebook says its goal is to reduce the number of ad units from 27 to fewer than half that number, while at the same time “mapping all of our ads to the business objectives marketers care about – be it in-store sales, online conversions, app...
It's also useful in the context of Google updates to see how your average rankings and conversions have been affected. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user understand and...
As their AdWords account Manager, I created separate audiences for both free conversions and paid conversions. Retargeting used effectively is one of the most powerful tools in digital marketing, but it's not without its wrinkles – which sometimes...
Interactions: What searchers did with the ad, including things like clicks or conversions. When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels.
The better your listing is optimized, the better chance you have to earn clicks and conversions. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your...
