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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the ratio of conversions of different device types (i.e.desktop/PC, tablet, and mobile) from paid search traffic These four major online channelsare: Search engines Comparison websites Hotel booking engine websites

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Seventy percent of mobile conversions happen within five hours of mobile search, and by the end of 2016, $65 billion of revenue will be generated by mobile search. Better tools for mapping mobile behavior based on time and location are the keys to...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years.

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions, and ultimately more customers. If your organization has a successful SEO strategy, you are most likely creating great content that...

  5. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. Facebook recently commissioned a study that showed multiple devices are now an...

  6. Deal With the Big Rocks First

    This usually leaves users with a sense of doubt and inhibits conversions. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods should be an integral part of...

  7. SEO Is No One-Trick Pony

    We are optimizing towards quality traffic increases and an increase in conversions/money. A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a...

  8. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Content helps conversions. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing ebook or using animation to tell stories in unique ways.

  9. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Most SEO practitioners are so focused on driving traffic and getting conversions from the traffic they receive that they forget a very important tenet of SEO: Brand building. Since the days of Web 1.0, there have been many tactics that have enjoyed...

  10. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Visitor engagement is crucial to a campaign's success, because engagement ultimately results in conversions, which is how most businesses measure a campaign's success. The lack of a professional website discredits your brand and therefore reduces...

  11. Last-Minute SEO - Here Come the Holidays!

    Just make sure you are offering something of value or you might just wind up with a lot of likes and no conversions. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take...