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  1. How to Use Google Analytics Site Search Reports

    This allows you to directly compare the success rate of people using search against those who don’t to work out whether the conversion rates are very different, whether new visitors are more likely to be using the search box, or how much revenue...

  2. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests.

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Multi-Channel Funnels Reporting With Top Conversion Paths This report will show how different marketing channels contribute to the conversion path. The conversion path will include data from paid search, but also organic, email, direct visits, and...