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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns.

  2. 4 UX Tips That Will Improve Your Content Strategy

    Before you roll out a content plan, find the areas of your conversion processes that are causing users to bail. However the more likely scenario is you should create content to be shared through email campaigns or social promotion that will deliver...

  3. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Conversion data should always be the core driver in determining ad success or failure, but it’s generally advantageous to replace ad content with CTR in the 1.25-1.5 percent or lower. Competitive niches should strive for 2-4 percent CTR (conversion...

  4. 15 Search & Social Takeaways from SES Toronto 2011 #sesto

    In his post-SES article, "Top 5 Google Panda Update SEO Survival Tips," Przyklenk reiterates the danger of relying too heavily on organic Google traffic and recommends better optimized paid search campaigns as one way to diversify traffic and...