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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. Before call analytics the only method of identifying profitable keywords was to dig...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Pay less for traffic, keep the same conversion rate, profit goes up. You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword.

  3. SearchDay | Should Google Buy Twitter?

    One PPC Landing Page, Infinite Faces SEW EXPERTS: PROFITABLE PPC Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. SEW EXPERTS: SEM CROSSFIRE If Google were to buy Twitter and keep it as a free...