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Conversion Tool Optimizer

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  1. 10 Google Analytics Custom Events That Track the Untrackable

    Conversion rate optimization through tools like Visual Website Optimizer or Optimizely is becoming a mainstay in many digital marketing departments. This event can help bring conversion rate metrics to website functionality that you currently might...

  2. How Will Enhanced Campaigns Affect AdWords' Conversion Optimizer?

    One area of interest is how campaigns that utilize Conversion Optimizer (CO) will be affected. Conversion Optimizer and Bid Multipliers Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    For the display network, consider testing the Display Campaign Optimizer (DCO). Cost per Conversion (CPA) Conversion Rate (CR) This will give you the best insights into how your core KPIs such as click-through rate (CTR), conversion rate (CR) and...