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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Pay less for traffic, keep the same conversion rate, profit goes up. The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools.

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store...

  3. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Conversion data should always be the core driver in determining ad success or failure, but it’s generally advantageous to replace ad content with CTR in the 1.25-1.5 percent or lower. Competitive niches should strive for 2-4 percent CTR (conversion...

  4. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    The guide walks marketers through a simple, 16-step process for content optimization opportunity discovery including issues around links, conversion, purpose, and more. Check out this piece in Retail Online Integration where he maps out a tool to...

  5. What Google Analytics New Social Reports Offer & What They Can’t

    Even the measure of a social “assisted conversion” only tells us that a social media takes part in certain conversion events, but doesn’t tell us by how much – at least, not yet. Other profiles I have access to where Goals were set up (without...