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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns.

  2. 4 UX Tips That Will Improve Your Content Strategy

    Before you roll out a content plan, find the areas of your conversion processes that are causing users to bail. However the more likely scenario is you should create content to be shared through email campaigns or social promotion that will deliver...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Mobile conversions lag behind tablet and desktop: Tablet and desktop have nearly the same conversion rate. The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity...

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    For example, you can look for how many unique visitors came from Pinterest, social actions, goal completions, goal conversion rate, goal value, bounce rate, avg.visit duration, and pageviews. Using this information, you can determine what other...