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  1. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance.

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Assuming you have sufficient conversion tracking set up here, it should give you all the information you need to understand which pages are doing the best. After filtering out the homepage, sorting by the conversion metric of your choice, adding...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store...

  4. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Some landing pages might not be working, or perhaps the AdWords conversion pixel isn’t firing, which could be a huge problem if you use CPA bidding. Alternatively, you can try enhanced CPC bidding (as long as you have conversion tracking installed...

  5. Extending Your Google Analytics Functionality With the Application Gallery

    The Phone Call Tracking category contains 25 services that provide you with unique phone numbers for visitors and tracks the phone call to that exact visitor for offline conversion tracking. From advanced segments to multi-channel attribution...

  6. AdWords Christmas List: 6 New Features Google Should Add in 2013

    A tool to allow us to tag dates and times with changes, ideas, tweaks and more within the AdWords platform would make tracking the changes we made and the results of those changes very simple. I need numbers, conversion rates, etc.

  7. How to Make PPC Count Without Conversion Tracking

    Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the conversion stat column! You might even have secondary conversion tracking set up in a tool like Acquisio or Marin.

  8. Reach and Frequency: SEO Secret to Brand Building on Google?

    Incorporated call-tracking and looked at conversion path, to include multi-channel conversion tracking. Started looking at conversion rates (what percentage of our organic search visitors were completing lead forms and/or buying products from our...