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  1. How to Create a Social Media Friendly Landing Page

    Don't ask for anything other than the conversion you need. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough to boost the conversion...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    One in four users studied said they utilized a mobile device on the entire path to purchase, from research, to comparison, to conversion. When it comes to shopping, smartphones experienced a 26 percent lift from 2013 as a crucial shopping device...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. Enhanced reporting tools will allow analysis directly in AdWords in a multi-dimensional analysis tool.

  4. 4 UX Tips That Will Improve Your Content Strategy

    Before you roll out a content plan, find the areas of your conversion processes that are causing users to bail. People will make quick assessments about your work, and although your content strategy is ultimately a promotional tool for your brand...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Pay less for traffic, keep the same conversion rate, profit goes up. Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the tool reports back. This post will cover some specific examples from a...