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  1. 4 UX Tips That Will Improve Your Content Strategy

    Before you roll out a content plan, find the areas of your conversion processes that are causing users to bail. People will make quick assessments about your work, and although your content strategy is ultimately a promotional tool for your brand...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Pay less for traffic, keep the same conversion rate, profit goes up. Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the tool reports back. This post will cover some specific examples from a...

  3. So... You Think SEO Has Changed?

    Understanding which keywords are targeted, which keywords drive conversions, and which language improves conversion for both programs and applying those learnings to the other is important to maximize the effectiveness of both channels.

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The business benefits of using video to increase discovery, traffic, engagement and conversion are widely documented, but we were curious about whether consumers actually find business videos helpful," said Brad Jefferson, CEO of Animoto.

  5. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. It’s a good idea before doing anything else to get a feel for the major segments of traffic on your website; their respective...

  7. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    But let's look at that data in the context of a user's path to conversion. If you do credit all value to the final click then you might find your total conversion volumes dropping as you start turning down (or off) keywords that seemingly led to no...

  8. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    It makes sense then for you to look for ways to better connect with key influencers and find common grounds to improve "conversion" and to build a longer term mutually beneficial relationship when it comes to sharing and placing key content.