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Conversion Reports Targeted Campaigns

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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns.

  2. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    Look through primary (sales) and secondary (store locator, email signup) conversion data items by device and time of day. Last July, Google made a radical change with the debut of enhanced campaigns. Google's change to enhanced campaigns was driven...

  3. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    These reports are so powerful because they give you the ability to slice data dimensions like, geography, mobile, days before the conversion, exposure path, keyword, etc. Google Analytics gives a powerful "assist" in the conversion report due to...

  4. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    The SEM industry is constantly reporting strong conversion performance and success. They offer advertisers a way to slice and dice the GDN in meaningful ways and build smart, sexy campaigns. That being said, as I continue to get a peek into new...

  5. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    B2B marketers will still be able to evaluate total organic search engine traffic, new versus returning traffic, and conversion metrics associated to organic search engine traffic in general. Conversion metrics, traffic from link building...