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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The DoubleClick Campaign Manager Integration will allow import of data into GA channel funnels to gain merged insights in perspective to site-wide site behaviors and conversions. GA will integrate the full conversion path of campaigns, including...

  2. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Then compare those data points with your own in your multi-channel funnels reports. The tool provides "lookback windows" from within the existing multi-channel funnels and the attribution modeling tool so you can go back and look at the typical...

  3. Using Web Analytics for PPC Optimization: Advanced Techniques

    If you use Google Analytics and have multi-channel funnels set up, you’ll find another treasure trove of data. Multi-channel funnels show you how many online channels your customers utilize, and in what order, before making a purchase or completing...