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Conversion Reports Placement Performance

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Review your placement reports. You can find these mobile apps within the Placement Performance Report. In general, I have found that tablets have weaker conversion rates than PCs. Conversion rates on PCs weren’t as strong as they should have been...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Using this information, you can determine what other images you should be pinning on Pinterest, what images/products to feature and highlight on your site or social media campaigns, as well as how to adjust placement of products on your site.

  3. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    The systems in the two types of houses were identical except for the placement of the energy consumption feedback mechanism. I can’t tell you that click-through rate (CTR) or cost per conversion or profit per click is the most important number to...

  4. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    You have to be smart, run placement performance reports and exclude irrelevant sites just like any other contextually targeted campaign. Your managed placement ad is competing against all the other ads in the action to take the #1 position and be...

  5. Placement-Targeted Campaigns: Taming the Beast

    In an earlier column, I advised readers to monitor performance of keyword-targeted campaigns on a site-by-site basis using Placement Performance reports. Based on these reports, poorly-performing sites can be excluded using the Site Exclusion tool...

  6. A Look at Demographic Bidding for AdWords

    You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and CPM bidding. Unfortunately Google doesn't yet supply this data in their standard AdWords reports – so for example, advertisers can't see...

  7. Tips for Google Site and Category Exclusion Tool

    The tool is not infallible -- so continue to run Placement performance reports and use the Site Exclusion tool to opt out of poorly-performing sites/pages. Though you can choose search campaigns, you shouldn't -- the tool really only acts on...