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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the click and conversion attribution models of paid search traffic in order to maximize the output of paid search marketing budgets Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    In general, I have found that tablets have weaker conversion rates than PCs. Conversion rates on PCs weren’t as strong as they should have been but tablets were a major issue. Conversion rates barely had a heartbeat.