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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    In general, I have found that tablets have weaker conversion rates than PCs. Conversion rates on PCs weren’t as strong as they should have been but tablets were a major issue. Conversion rates barely had a heartbeat.

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    ET) but you can adjust it to align with your own hours of operation and then apply conversion data reports to investigate differences in website performance both before and after hours. How to Use this Segment: Apply to any conversion-oriented...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    In a pre-"(not provided)" world, marketers had the luxury of having access to traffic, conversion, and revenue data by keywords. Marketers that still focus on an outdated dependence on rank checking tools will see their SEO performance decline...

  4. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    These reports are so powerful because they give you the ability to slice data dimensions like, geography, mobile, days before the conversion, exposure path, keyword, etc. Google Analytics gives a powerful "assist" in the conversion report due to...

  5. What You Can Learn From Google Analytics Mobile Reports

    With the move to Universal Analytics we're all hoping that we'll be able to tie user journeys together so that those visits on mobile phones with a low conversion rate can be viewed alongside the same user who may have used a desktop to convert...

  6. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Assuming you have sufficient conversion tracking set up here, it should give you all the information you need to understand which pages are doing the best. After filtering out the homepage, sorting by the conversion metric of your choice, adding...