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  1. 11 Must-Measure KPIs for Content Marketing Success

    Primary conversion rates per content type Secondary conversion rates per content type Conversion tools in Google Analytics and paid packages like KISSmetrics make it really easy to measure conversions, where they are coming from, and how conversion...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    For more information, click on rates and registration details. I would say this means we would need to reply more on Webmaster Tools and also on actual conversion data. Chicago Women Tech, a group of local women in digital marketing, search engine...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    Once you have your bounce rates by top landing pages, Justin recommends taking a step back and asking yourself "why" you think the bounce rates are so high for a specific page or group of pages. If landing page optimization and conversion funnel...