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Conversion Rates Ppc Landing Pages

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  1. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Matching your ad copy and landing pages to the current season is a simple and effective way to boost click-through and conversion rates. Conversion Rate: In short, the seasonally relevant ad won the battle for click-through rate, conversion rate...

  2. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    For example, if a bed and breakfast advertiser wastes 25 percent of its PPC spend, that's potentially cost them 367 guest inquiries (based on typical 2013 CPC and conversion rates). Additionally, less than 50 percent of small business landing pages...

  3. Marketing Automation & Search – 3 Strategies for Mutual Success

    This will dramatically increase your conversion rates. Conversion and Dynamic Pages Doing this will increase the stickiness of the internal pages and dramatically increase the conversion rate. You probably know a conversion occurred, but don't know...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    Once you have your bounce rates by top landing pages, Justin recommends taking a step back and asking yourself "why" you think the bounce rates are so high for a specific page or group of pages. If landing page optimization and conversion funnel...

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    For example, a slow decline in conversion rates may be less obvious when you are working on the account month to month; but looking at the last 12 months, you can see how big the dip really has been. If conversion rates decline, then you can see...

  6. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Conversion optimization testing: We’ve seen conversion rates increase and decline dramatically due to testing on the website/landing page. Over the past quarter we had noticed that overall conversion rates had been depressed when compared to our...

  7. 7 Time-Saving Google Analytics Custom Reports

    For example, if Chrome and Firefox seem to be doing OK but if Internet Explorer has extremely high bounce rates, you might want to look into Internet Explorer more. Make sure to read Greg Habermann’s top five most used Google Analytics Custom...