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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    For more information, click on rates and registration details. I would say this means we would need to reply more on Webmaster Tools and also on actual conversion data. Chicago Women Tech, a group of local women in digital marketing, search engine...

  2. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    For example, if a bed and breakfast advertiser wastes 25 percent of its PPC spend, that's potentially cost them 367 guest inquiries (based on typical 2013 CPC and conversion rates). WordStream, who conducted the study, found a number of reasons for...

  3. Do the PPC Engines Reward the Right Behaviors?

    We PPC managers use every tool in our arsenal to weed out non-converting traffic and improve our conversion rates. Many advertisers also unwittingly "reward for A while hoping for B", often with distractions and pop-overs on landing pages that pull...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    Once you have your bounce rates by top landing pages, Justin recommends taking a step back and asking yourself "why" you think the bounce rates are so high for a specific page or group of pages. If landing page optimization and conversion funnel...