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  1. 10 Takeaways from Google's Holiday 2011 Consumer Intentions Report

    Conversions on tablets are very similar to those on desktops, and the average order value is higher because the economic status of tablet buyers is on average higher than the average desktop user. Conversion rates don't keep up with desktop, but it...

  2. You Can't (NOT) Afford to Invest in SEM Analytics

    Last time, I wrote about refreshing your organic SEO strategy, which is particularly important in tougher economic times. And just as today's economic conditions have affected advertisers, they've led search engines to become more aggressive in...

  3. Local Search Tactics for Tough Economic Times

    In tough economic times, small business owners tend to be better at targeting their marketing and advertising expenditures to tangible sales results more so than the large brands. In looking back through all my Search Engine Watch articles, I...

  4. Why Retailers Should Be Day Trippers to SES Chicago

    He'll also spend some time on finding insights on the effect of an economic downturn on search. Given the economic downturn, learn how companies are using the latest tools, like Google Website Optimizer and others, to maximize online sales without...

  5. SearchDay | Use Online Public Relations for Link Marketing

    Use Online Public Relations for Link Marketing LINK LOVE Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. And during this transition time, the Google CEO will give a speech about...