Google Analytics has an easy to use navigational element to better understand the steps (web pages) converting visitors took before completing various goals on the website.Joseph Kerschbaum wrote a more in-depth column on how to use Google...
For example, Sierra Trading Post saw two times higher click-through rates and a five times higher conversion rate when compared to traditional remarketing campaigns. Good news for Google advertisers looking to expand their advertising performance...
We PPC managers use every tool in our arsenal to weed out non-converting traffic and improve our conversion rates. We don't want to pay a penny more for a conversion than we have to. Many advertisers also unwittingly "reward for A while hoping for...
Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. This is something that is starting to change for a couple of reasons:
With analytics now "in place" (correctly), we realized that conversion rates, well….sucked. The client had inadvertently "messed up" and – for a period of time – sales were being registered as "$1.00" when they should have been "$1,000" (client...
Super 8 Motels discovered that due to supply and demand, when Formula One racing came to Austin for the first time, their extremely inexpensive room rates jumped to $500 a night during Fomula One. Conversion Sequence for landing pages – C=4M +3V +2...
That tends to have a negative impact on engagement rates. Integrated Lifecycle Display: Leverage highly targeted display ads to sustain engagement and conversion. But did you know that email plays a very important role with both of those from an...
If brands are intelligent and craft a compelling ad, with great creative and targeting, and conversion flow (consistency in messaging from advertisement, to offsite landing page to checkout experience), they will see higher conversion rates.
Are they bouncing around your website without ever entering your conversion path? The weak link in our ugly conversion process is the lead form itself. After conducting this analysis we focused our conversion optimization on the lead gen form.
Other reports support this finding, including this one from independent research publication, Marketing Charts, which highlights low conversion rates on phones when compared to tablets and desktops during the holiday shopping season.
In doing so, the site is giving the page better chances of being listed higher on the page in the results, which correlates with increased click-through rates. From a pure conversion and marketing perspective, however, there is a lot of additional...
Act in Terms of Conversion Rates Think in terms of multipliers and layers, but act in terms of conversion rates. Every time slice you add, every location you include, they will all report back detailed stats including conversion rates.
This will dramatically increase your conversion rates. You probably know a conversion occurred, but don't know who converted. Conversion and Dynamic Pages Doing this will increase the stickiness of the internal pages and dramatically increase the...
SEO performance: Rank, visits, leads, conversion rates. After optimizing this page for conversion, you were able to get to a 15 percent conversion rate on this page, resulting in a steady flow of just over 40 new leads per month.
How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way for people on the free trial versus people who haven't yet tried your...
One bit of good news for retailers: CPCs, CTRs, and conversion rates are pretty inline across devices. It's easy to measure sales as a conversion point to help value your ad spend in mobile. Now with Google AdWords enhanced campaigns heading down...
By tracking bounce rates and time-on-page metrics, you can learn what products make better sense to present together. Couple that with the fact that they move between devices, and you have a recipe for significant losses because even one bad...
Google Now's Deeper Understanding of Users' Search Needs Will Lead to Better Conversion Rates Google has released many products and services over the last few years to improve the way people search and find information.
Give Carrey an audio script and you'll have more luck getting the European jobless rates down than him to learn his lines. If you understand the audience you wish to "wow" (i.e.the site owners you're attempting to attract or their audiences) then...
All in all, YouTube ads delivered over 200 percent their original video view goal, and view-through rates for TrueView exceeded benchmarks for the vertical. The campaign resulted in the highest conversion rate from ad to response the team had ever...
