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Conversion Rate Optimization

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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By testing and learning on the micro level, they were able to understand how channel overlap impacts conversion rates, the true reach and frequency across touch points, and the contribution of each action, channel, and message, as well as the...

  2. How to Create a Social Media Friendly Landing Page

    The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough to boost the conversion rate. Don't ask for anything other than the conversion you...

  3. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Conversion Rate and Position do Have a Correlation This may seem obvious, as you would expect bids to be higher where conversion rate is higher, and therefore a higher position can be afforded. The data showed the high correlation between a top...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. For example, you can determine that a conversion rate is low but you can’t necessarily use GA to determine why it’s low.

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Just as it isn't a surprise conversion rate or average order size can vary by device type. This same analysis can be applied to time of day, days of the week, locations and more dimensions – focusing first on conversion rates as your guide.

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    If you know your bounce rate it will help determine other information about your site. Does it have a high bounce rate? Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate.