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Conversion Rate Optimization

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  1. How to Create a Social Media Friendly Landing Page

    The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough to boost the conversion rate. Don't ask for anything other than the conversion you...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Conversion Rate and Position do Have a Correlation This may seem obvious, as you would expect bids to be higher where conversion rate is higher, and therefore a higher position can be afforded. I ran the above data from our clients and found...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. For example, you can determine that a conversion rate is low but you can’t necessarily use GA to determine why it’s low.

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Just as it isn't a surprise conversion rate or average order size can vary by device type. This same analysis can be applied to time of day, days of the week, locations and more dimensions – focusing first on conversion rates as your guide.

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    What defines a conversion for you? If you know your bounce rate it will help determine other information about your site. Does it have a high bounce rate? Too many ads and making it too difficult for people to find content they're looking for will...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Does the conversion rate on your website change when you close the doors to your brick-and-mortar building? How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different...

  7. 11 Must-Measure KPIs for Content Marketing Success

    Conversion Rate from Referrer Primary conversion rates per content type Secondary conversion rates per content type Conversion tools in Google Analytics and paid packages like KISSmetrics make it really easy to measure conversions, where they are...

  8. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Conversion rate differences. Now you can select both the mobile and the desktop segments to gain insight into the conversion rate differences between visitors from each source (e.g. If a current SEO and content marketing strategy is being executed...